On 10/13/18; a 10 year franchise worth $40,000 was debited. If it was really 10 years long, why doesn't it just show $4,000 for 2018?

The Horstmeyer Corporation commenced operations early in 2018. A number of expenditures were made during 2018 that were debited to one account called intangible asset. A recap of the $144,000 balance in this account at the end of 2018 is as follows: Amount Date 2/3/18 $ 3/1/18 3/15/18 4/30/18 6/15/18 Transaction State incorporation fees and legal costs related to organizing the corporation Fire insurance premium for three-year period Purchased a copyright Research and development costs Legal fees for filing a patent on a new product resulting from an R&D project Legal fee for successful defense of patent developed above Entered into a 10-year franchise agreement with franchisor Advertising costs Total 7,000 6,000 20,000 40,000 9/30/18 10/13/18 Various 3,000 12,000 40,000 16.000 $144,000