On a group basis, please research, analyze, and discuss the following:

1. Global marketing does not necessarily mean operating everywhere since forces are affecting global integration and global marketing. Justify this statement using examples based on world economic trends. (2 Marks)

1. The world economic environment is changing very rapidly and has become increasingly competitive. To achieve success, what are the realities that executives and marketers should take into account in such a dynamic environment? (2 Marks)

1. What are some of the characteristics and differences between high- and low-context cultures? (2 Marks)

1. Reference to one's cultural values or self-reference criterion (SRC) can create cultural myopia. It can consciously or unconsciously create considerable problems for marketing professionals. Using Walt Disney's decision to build a theme park in France, address the problem, following a systematic framework. (2 Marks)

There are specific characteristics of innovations that affect which innovations are adopted. Define those characteristics giving examples of products or services. (2 Marks