On August 3, 2015, Fitbit, Inc.'s (Fitbit) stock price hit an all-time high of $50.99. A few months earlier, when Fitbit went public on June 18, 2015, it had opened on its first day of trading at a price of $30.40 - 52 per cent higher than its initial public offering price. As what appeared to be the most successful initial public offering of the year, Fitbit attracted significant attention and inevitably drew controversy as well. Some investors saw great potential and a promising future for Fitbit. Others were less positive, calling it a fad without any real opportunity for future development. In the face of growing competition from rivals with more extensive consumer bases, Fitbit wanted to ensure that it achieved sustainable growth. As a result, the CEO of Fitbit wants your assistance to remain a market leader. He has brought you in to do the following:

1. Identify the target market and suggests ways to expand the Market

2. Provide advice on the challenges Fitbit will face and the opportunities that exist to maintain the companys position in the market.

3. Define exactly who are the customers and ways to maintain and grow the customer base

4. Advise on Fitbits position on the Product Life Cycle

5. Advise what pricing strategies should Fitbit undertake

6. Suggest some distribution channels

7. Suggest some new ways to promote Fitbit

in total no less than of 1500 words