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On average a 5% increase in price increases EBIT by 22%. The B2B firm ABC Ltd. charges a price of $10 per unit, and manages
On average a 5% increase in price increases EBIT by 22%. The B2B firm ABC Ltd. charges a price of $10 per unit, and manages to increase the price to $10.50 with no loss of sales. Currently ABC Ltd. is making $100,000 EBIT per year. How much higher can it expect EBIT to be as a result of the price increase?
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