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On February 9, 1996, ABC bought 155 million shares of Walt Disney stock for $ 8.8 billion and $ 10.1 billion in cash, the equivalent
On February 9, 1996, ABC bought 155 million shares of Walt Disney stock for $ 8.8 billion and $ 10.1 billion in cash, the equivalent of the value of the shares on the date of the transaction. Disney estimated the purchase goodwill at $ 19 billion. What are the assumptions of Disney executives about how to wear this goodwill? What factors are used to predict this? As a financial analyst, what questions would you raise with the company's chief financial officer about goodwill depreciation?
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