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On Nov. 15, 2004, Candy and gum maker Wm. Wrigley Jr. Co. announced it has agreed to buy a number of candy brands, including Life
On Nov. 15, 2004, Candy and gum maker Wm. Wrigley Jr. Co. announced it has agreed to buy a number of candy brands, including Life Savers and Altoids, from Kraft Foods for $1.48 billion. Up until then, the company sold chewing gum only. Following the acquisition, chewing gum contributed less than 95% of revenues. Thus, Wrigley
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The Financial Numbers Game
Authors: Charles W Mulford, Eugene E Comiskey
1st Edition
0471770736, 9780471770732
