Examine how marketing research can be best applied to gather the most usable generational, demographic, economic, and interest focus information related to a target market segments. Conduct research related to a service industry site, event, or concept for which a marketing plan will be developed. The research gathered should be used to explain how market research helps to inform decisions about how to proceed in the development of a hospitality marketing plan. 

A minimum of three research citations is required. 750-1000 words.

1. Summarize the service industry site, event, or concept for which the marketing plan will be developed.

2. Identify the market segments that will be targeted in the marketing plan. Include discussion about specific research to be collected about this guest cohort in relation to the site, event, or concept.

3. Explain the marketing research and analysis tools that would be best for conducting the market research on this cohort.

4. Explain the types of marketing plan decisions one could expect to make based upon the market research findings and analysis.