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On page 200 (Chapter 9 ) there are 6 benefits listed as reasons for travel. Select any three and briefly describe how you would market
On page 200 (Chapter 9 ) there are 6 benefits listed as reasons for travel. Select any three and briefly describe how you would market a destination - you can pick any destination - to travelers in the 3 segments you choose? (For example, if you choose San Francisco as your destination, which 3 segments would you attract to visit and how
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Marketing Mistakes And Successes
Authors: James F. Dartley
11th Edition
978-0470169810, 0470169818
