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On Running, a company known for its innovative running shoes, is planning an Art Run marketing event aimed at engaging new runners. The event is
On Running, a company known for its innovative running shoes, is planning an "Art Run" marketing event aimed at engaging new runners. The event is scheduled for 6:00 PM on February 21st in Portland and is designed to introduce 300-400 participants to the brand through an experience that includes running in On Running shoes, followed by a social gathering featuring micro-brews and local wines. As a consultant for On Running, you are tasked with creating a risk management plan for the Art Run event. The goal is to identify and mitigate potential risks to ensure the safety of participants and the success of the event, all while maintaining the fun and engaging atmosphere that the marketing team desires. Identify potential risks associated with hosting the Art Run event, considering factors such as participant safety, legal liabilities, public relations, and logistical challenges
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