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Posted on Jul 06, 2024

On September 22, 2022 HappyFresh, an Indonesian based online grocery store officially bade farewell to Malaysia. The company ceased its operation in Malaysia and Thailand

On September 22, 2022 HappyFresh, an Indonesian based online grocery store officially bade farewell to Malaysia. The company ceased its operation in Malaysia and Thailand but maintains its business in Indonesia. Questions below are related to HappyFresh and its withdrawal from Malaysia and Thailand:

QUESTION 1 (CLO2:Acquire relevant knowledge on factors related to and that had impacts on how business organizations function and operate in Asia)

Conduct internal and external analyses of HappyFresh to identify issues leading to the withdrawal from Malaysia and Thailand. Use relevant framework/model to support your analysis.

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