On the Job Video Cases

On the Job: Black Diamond Equipment: Managing in a Global Environment

Discussion Questions

What evidence do you see of a global mind$-$set in these managers? List at least three examples of global thinking provided in the video.

Referencing the common traits of an MNC as described in the text, explain why you think Black Diamond is or is not a multinational corporation.

Describe at least two environmental factors that affect this business, and summarize how the managers are responding to these factors.