On the Marketing Mix as a Competitive Advantage - you have now started researching the industryand competitive landscape for your marketing plan company in preparationfor Exam One. As we continue to build upon the strategy formulation process, please reflect on your company's single most important competitive advantage. Remember we have defined competitive advantage as that very unique, protected, special asset that is not just something your company is better at performing or delivering than its competitors, but more importantly, how that advantage enables your firm to go around/survive/thrive in the face of the obstacles that it confronts.

In this post, please provide a thoughtful paragraph or two that identifies the following: your company's name, the central emergency obstacles (perhaps the pandemic) and its competitive advantageto overcome these obstacles, survive and ultimately remain competitive (valued to the customer and key stakeholders). Consider one of the Four P's plus Positioning as one of these advantages.