Question
On the topic of STP (Segmenting-targeting-positioning) and IMC (Integrated Marketing Communications). How can you use social media to build your personal brand? What steps should
On the topic of STP (Segmenting-targeting-positioning) and IMC (IntegratedMarketingCommunications).
How can you use social media to build your personal brand? What steps should you take to ensure the best possible outcome? Provide the expected outcomes, metrics and time line for the branding efforts.
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Essentials of Marketing
Authors: William D. Perreault, Joseph P. Cannon
13th edition
78028884, 978-0078028885
