Question
On the way back home Gina realised that she has a cracked on the windscreen of her car. She decided to replace her windscreen from
On the way back home Gina realised that she has a cracked on the windscreen of her car. She decided to replace her windscreen from O'Brien AutoGlass the next day. What category does this consumer product falls under in this instance?
A
Shopping product
B
Convenience product
C
Unsought product
D
Specialty product
Coles wishes to expand its line of pet food products. To understand which product items would appeal to its customer, Coles sends out online surveys to its current Flybuys members. Coles is currently in which phase of new-product development?
A
Business analysis
B
Product development
C
Test marketing
D
Idea generation
Cheetos produces several cheese-flavoured snack products and is considering introducing a line of savoury biscuits. These new Cheetos biscuits would most likely be an example of:
A
a quality modification.
B
a functional extension.
C
a product modification.
D
a line extension.
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