On this week's episode of Innovation Fuel, Awane Jones, CEO of Phenomena Virtual eSport Arena, joins hosts Dave Keighron and Dr. Gelareh for a discussion on what makes a product sellable. They talk about how a sellable product involves improving the current product until it's reached its peak. This strategy sparks a great product that focuses on user experience, leading to higher sales. https://www.ucanwest.ca/innovation-fuel/ Please listen to the Podcast and answer the following questions. Q1. How has Augmented Reality helped Awane Jones in revising his marketing/business strategy? Q2. What is the product Awane Jones is selling now and how does he create value in the product using virtual reality? Q3. What is the right strategy for creating a new sellable product (using innovation) to have more retention of customers