1. On www.amazon.com, a tube of "Colgate Cavity Protection Toothpaste" sells for 32 cents an ounce and a tube of "Crest Cavity Protection Toothpaste" sells for 36 cents an ounce. Write a detailed paragraph to outline Colgate's potential responses if Crest were to lower its price for "Crest Cavity Protection Toothpaste" to, say, 28 cents an ounce. HINT: You should describe at least FIVE (5) potential responses as discussed in Principles of Marketing. [5

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