On your own, you will visit a local, independent (no national or international franchisees like Tim Hortons, Starbucks, Robins, etc.) coffee shop of your choice and sit for at least one hour. Through basic observation and inquiry, you will figure out what is the cost and revenue structure for that business, supplemented with internet research. Your deliverable will be a brief report, and an attached income statement for one month of operations, projected from your observations and inquiry (and research). You will show your assumptions and calculations in your brief report and summarize your observations, including at least two suggested improvements to the shops business model. Note: The task will help to demonstrate the pros / cons of observational techniques and relate back to the business model.