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Once a marketer has differentiated a product, a powerful way to communicate the value of the product to the customer isthe mission statement.social and digital
Once a marketer has differentiated a product, a powerful way to communicate the value of the product to the customer isthe mission statement.social and digital media.the marketing mix.the brand.
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Fundamentals of Management
Authors: Robbins, DeCenzo, Coulter
7th Edition
132996855, 0-13-610982-9 , 9780132996853, 978-0-13-61098, 978-0136109822
