Once again, review metrics on the SEGMENTS$/$FEEDBACK tab and the COMPETITORS$/$SUMMARY$/$SALES DATA tab. Were there any changes? Review the PREFERENCES for the SCHOOL CHILDREN market segment and be sure your product design aligns with the top rated characteristics. If you completed the PLANNING simulation, you should have a strong idea of what the ideal backpack for this segment should be like. If you didn't, be sure to add FEATURES that you think will appeal to this segment.