Once the Crystal Hotel Wellness CentER is ready for opening, it will need to be promoted to existing and potential new clients. There is already an opening event (luncheon) planned which is handled by the Functions and Events Department. The overall budget for promoting the opening of the centER is $35,000. The opening luncheon is budgeted to cost $20,200.

Your team has been appointed to plan additional promotional activities for the remaining $14,800. The budget is aimed for the promotion of the opening of the centER only. Continuous promotional activities as well as online advertising will be handled separately.

The marketing team has done initial research and the promotional activities to be considered are listed in the Appendix 3. Negotiated pricing has been included as well.

REQUIRED

Choose suitable promotional activities from the list provided to you and create a promotional budget for the Crystal Hotel Wellness CentER opening. Justify your choice of activities.

APPENDIX 3 The Paramatta Times Advertising Rates Rate (exl GST) GST Rate (incl GST) Full Page $4,950.00 $495.00 $5,44500 Horizontal Half Page $2,533.00 $253.30 $2,78630 Quarter Page Strip $1.132.00 $1 13.20 $1,24520 Wrap 8 23.00 $9,05300 $8,230.00 $2730 Casual (PerColumn Centimetre $2.30 525.00 Digital Foyer Advertising (Paramatta Metropolitan Area) Rate (excl GST) GST Rate (inci GST) Weeldy rate per panel $250.00 $25.00 $27500 Installation (one off cost per panel) $3300 $30.00 $3.00 Production Cost (one-off cost per panel) $3850 $35.00 $3.50 Bus Shelter Poster (Paramatta Metropolitan Area) Weeky Rate (exel GST) GST Rate (incl GST) Lead Panel $650.00 $65.00 $71500 Trail Panel $550.00 $55.00 $60500 Installation ( one off cost per panel) $30.00 $3.00 33.00 Production Cost (one- off cost per panel) 35.00 $3.50 $3850 APPENDIX 3 The Paramatta Times Advertising Rates Rate (exl GST) GST Rate (incl GST) Full Page $4,950.00 $495.00 $5,44500 Horizontal Half Page $2,533.00 $253.30 $2,78630 Quarter Page Strip $1.132.00 $1 13.20 $1,24520 Wrap 8 23.00 $9,05300 $8,230.00 $2730 Casual (PerColumn Centimetre $2.30 525.00 Digital Foyer Advertising (Paramatta Metropolitan Area) Rate (excl GST) GST Rate (inci GST) Weeldy rate per panel $250.00 $25.00 $27500 Installation (one off cost per panel) $3300 $30.00 $3.00 Production Cost (one-off cost per panel) $3850 $35.00 $3.50 Bus Shelter Poster (Paramatta Metropolitan Area) Weeky Rate (exel GST) GST Rate (incl GST) Lead Panel $650.00 $65.00 $71500 Trail Panel $550.00 $55.00 $60500 Installation ( one off cost per panel) $30.00 $3.00 33.00 Production Cost (one- off cost per panel) 35.00 $3.50 $3850