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Once you have completed the LearnScapes scenario, prepare a memorandum to senior management outlining the key issues, and then presenting specific actions the organization should
Once you have completed the LearnScapes scenario, prepare a memorandum to senior management outlining the key issues, and then presenting specific actions the organization should take to address issues with rationale
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Strategic Brand Management Building Measuring and Managing Brand Equity
Authors: Kevin Lane Keller
4th edition
9780273779414, 132664259, 273779419, 978-0132664257
