Once you have viewed the video(s)) and read the assigned text materials, assume that you have been hired to consult with the companies that you have selected regarding their approach to managing the messaging in sales tactics. Each entity is concerned that their salesforce may not be effectively communicating and "winning the sale" within the marketplace, that they may be losing business as a result, and they are seeking your assistance. You should address the following questions in your evaluation:

For each of the scenarios below, identify and describe the sales process that you believe would be most effective in winning the sale:

1. A senior citizen is looking to buy a new computer.
2. A couple with a young family is looking to upgrade their Nissan Sentra for a minivan.
3. A young recent college graduate has started a new job and needs health insurance.
4. A high school student needs formal attire for an upcoming Prom dance.

Lastly, although about 60% of marketing majors choose a sales position as their first job after college, personal selling retains a negative, huckster reputation. Discuss with your classmates the following questions:

• What are the downsides of a career in sales?
• How can you identify the right company for a personal selling career? What questions should you ask? Why?
• What qualities would the right company be seeking in their sales team?