Onceupona time, therewasanamazinggroupofstudentswhohappilylivedinFootStrongCityandlearnt fromandworkedwitheachother.Theamazingstudentswereapproachedbyaninvestor,MsMai Kro, who asked for their help. The investor was contemplating investing in a pharmaceutical company that manufacturedaneyedropthatcorrectedyourvisionfor8hoursperdose.HavingearnedanMBA fromthe bestCanadian University (located in downtown Montreal), Ms Mai Kro knew that she needed to gather somepricinginformationbeforeinvestingherhardearnedfortune. Shewonderedhowthepharmaceutical companyshouldbethinkingaboutpricingthe50mlbottleoftheeyedrop?

Hereissomeinformationtogetyoustarted: 1. Adose=1drop=1ml 2. Thepharmaceuticalcompanyhasgottentherequisiteapprovalstoselltheeyedropscommercially 3. Thereis1competitorwho hasthe same approvals

What could be the risk, margin cost, and safety regulation?