ONE [20] Organisations must monitor six major forces in the broad environment. Explain these forces in relation to Nike. QUESTION TWO [25] Smart companies try to fully understand customers buying decision process which involves all the experiences in learning, choosing, using, and even disposing of a product. The consumer typically passes through five stages during a buying decision. Discuss these stages using a practical example of your choice. QUESTION THREE [25] There are many ways to introduce a new product in the market, and there's no single way that works for every business. The organisation can create a detailed and sophisticated new product launch framework, or it can use a lean start-up strategy