Question
One aspect of the price that can be established is the brand image and the brand equity related to the product. how does Brand image
One aspect of the price that can be established is the brand image and the brand equity related to the product. how does Brand image and brand equity influence the price you can establish for a product? examples?
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Foundations of Marketing
Authors: William M. Pride, O. C. Ferrell
3rd Edition
618973370, 547154569, 9780618973378, 978-0547154565
