One consequence of our infatuation with new technology is figuring out what to do with a product that quickly becomes obsolete. For example, discarded smartphones are becoming a problem as customers rapidly switch between mobile services and upgrade to new models. Marketers are always thinking of new and innovative ways to reuse and recycle materials and products.

a. As a marketer, think of another product and describe ways/solutions on how your company and your customers can dispose this product responsibly. Be specific.

b. Connect your solutions to consumer perception and brand loyalty.