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One example of a multinational company which has switched its strategy in recent years from a localization,international,or global standardization strategy to a transnational strategy. Discuss

One example of a multinational company which has switched its strategy in recent years from a localization,international,or global standardization strategy to a transnational strategy. Discuss the change in strategy. Determine why the company made the switch and any problems the company may be encountering as it tries to change its strategic orientation

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