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One example of nontraditional media has been given the name guerilla marketing. This alternative marketing communication strategy uses surprise and curiosity to catch attention and

One example of nontraditional media has been given the name guerilla marketing. This alternative marketing communication strategy uses surprise and curiosity to catch attention and create excitement. Which of the following is NOT an example of guerilla marketing?

3M security glass protecting thousands of dollars on the street

The selling of Dirty Water via vending machines by UNICEF

Oscar Meyer's Weiner Mobile

Red Bull's NASCAR pit stop in Times Square

Starbuck's coffee mug being a steaming city manhole cover

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