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One example of nontraditional media has been given the name guerilla marketing. This alternative marketing communication strategy uses surprise and curiosity to catch attention and
One example of nontraditional media has been given the name guerilla marketing. This alternative marketing communication strategy uses surprise and curiosity to catch attention and create excitement. Which of the following is NOT an example of guerilla marketing?
3M security glass protecting thousands of dollars on the street
The selling of Dirty Water via vending machines by UNICEF
Oscar Meyer's Weiner Mobile
Red Bull's NASCAR pit stop in Times Square
Starbuck's coffee mug being a steaming city manhole cover
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