Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

One Fun Toy Corporation is developing a brand new toy for kids to enjoy. The primary market for the toy is young children 10 years

One Fun Toy Corporation is developing a brand new toy for kids to enjoy. The primary market for the toy is young children 10 years old and younger. One Fun Toy Corporation has employed the advertising firm of Boone, Phillips, and Jackson (BP&J) to design the promotional campaign. After considering possible advertising media and the market to be covered, BP&J recommended that the first year's advertising be restricted to five media choices.. TV, Magazines, Social Media, SEO (Search Engine Optimization, and Radio. At the end of the year, BP&J will then reevaluate its strategy based on the results. BP&J collected data on expected exposures per advertisement, the planning budget per advertisement, the cost per advertisement, and the maximum number of times each medium is available. Furthermore, PB&J has determined that the number of TV and Radio ads need to be a minimum of 75 ads. PB&J has released the following costs and expectations for each advertisement. One Fun Toy Corporation has a maximum budget of $4 Million for Advertisement and $1Million for planning. 

Your job is to determine the best marketing mix that maximize the total exposures across the nation.



Step by Step Solution

There are 3 Steps involved in it

Step: 1

To determine the best marketing mix that maximizes total exposures across the nation we need to cons... blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Contemporary business 2012 update

Authors: Louis E. Boone, ‎ David L. Kurtz

14th edition

1118010302, 978-1118010303

More Books

Students also viewed these Marketing questions

Question

What is the difference between internal and external fragmentation?

Answered: 1 week ago