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One important measure of social media's effectiveness is the percentage of site visitors who take the action the site owner hoped for - such as
One important measure of social media's effectiveness is the percentage of site visitors who take the action the site owner hoped forsuch as by clicking or buying, for example. This measure is called the site's
conversion rate.
extended network.
bounce rate.
hits.
click path.
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Quantitative Analysis For Management
Authors: Barry Render, Ralph M. Stair, Michael E. Hanna
11th Edition
9780132997621, 132149117, 132997622, 978-0132149112
