One key audience that is a continuous focus for digital marketers is age segmentation. In this assessment, we are going to conduct a comparison analysis on the Baby Boomer vs Millennial audiences. We will discus the following questions: What do marketing experts say are 3 characteristics on how to market to each age group? What does the influence of technology have in how each age group behaves online? Provide support references and examples What is an example of a product or service that can be marketed to both age generations digitally? For question 3 above, provide an example of the most effective digital marketing tactic to engage that segmentation and explain why? What is your opinion on how digital marketers will advertise to each of these audiences in the next 5-10 years?