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One key feature of the value of a strong brand is that One key feature of the value of a strong brand is that it

One key feature of the value of a strong brand is that
One key feature of the value of a strong brand is that
it no longer needs to be supported by advertising and promotion
it does not affect consumers' perception of quality
if it becomes a generic name, the brand is worth even more
it can protect the firm from competition
competitors will typically abandon a sector altogether rather than compete

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