One key to business success is the product. Nowadays, people oftenchoose products because of the brand. Marketers know that a strong brandhelps customers decide what to buy. The brand's image, promise, and where itstands in the market all matter.

Brand management is a marketing strategy focused on building,maintaining, and protecting a brand's reputation and identity with customers. Itinvolves various actions to shape how people see the brand, ensuring it staysvaluable, competitive, and important in the market.

In your assignment, you are required to write about the Sperry Top$-$Siderbrand in PowerPoint slides.

Your assignment should follow the guidelines below:

$1.$ Introduction$-$ General idea about brand $/$ brand management

$2.$ Body$-$ Discover the journey of Sperry Top$-$Sider through history.$-$ Do you think Sperry Top$-$Sider is a strong brand name?$-$ What is the unique selling point of the brand?$-$ Explore the advantages of having a strong brand identity.$-$ Analyze why Sperry Top$-$Sider is a successful brand name byusing SWOT Analysis.$-$ Present impactful strategies to elevate the brand image of Sperry Top$-$Sider.$-$

$3.$ Closing$-$ Conclusion

$4.$ References