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One of the basic elements of sociologist Everett Rogers study on the diffusion theory is the concept of an adoption process. The first step in
One of the basic elements of sociologist Everett Rogers study on the diffusion theory is the concept of an "adoption process." The first step in this adoption process is:
awareness
trial
interest
evaluation
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Operations Management in the Supply Chain Decisions and Cases
Authors: Roger Schroeder, M. Johnny Rungtusanatham, Susan Goldstein
6th edition
73525243, 978-0073525242
