One of the best strategies that continues to grow in the industry is through the use of storytelling -- using real patients who share their real life experiences, while attempting to showcase the company's brand.If you think about this for a moment, when a patient is speaking directly to you in a video, could that be a form of direct marketing as well?

share one positive benefit that comes from storytelling and think about a possible concern that marketers should keep in mind when using storytelling as part of a marketing strategy.

This article shares a little more on this topic:

https://healthcaresuccess.com/blog/healthcare-marketing/healthcare-storytelling-marketing-magic.html