One of the best-known franchise operations in the world is McDonalds; and in recent years the company has been working to expand its international presence. Why? Because the U.S. market is becoming saturated and the major growth opportunities lie in the international arena.

Visit the McDonalds Web site www.mcdonalds.com and find out what is going on in the company. Begin by perusing the latest annual report and see how well the company is doing both domestically and internationally.

Then turn to the franchise information that is provided, and find out how much it would cost to set up a franchise in the following countries: Belgium, Brazil, South Korea, Mexico, Slovenia, and Turkey. Then respond to the following questions:

1. Which country seems to be the most attractive international investment? Which would seem particularly attractive to you as an investor?