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One of the biggest strategic challenges to competing in the international arena includes whether to pursue a franchising strategy or a joint venture strategy.
One of the biggest strategic challenges to competing in the international arena includes whether to pursue a franchising strategy or a joint venture strategy.
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Foundations of Lodging Management
Authors: David K. Hayes, Jack D. Ninemeier, Allisha A. Miller.
2nd edition
132560895, 978-0132560894
