Question
One of the deep-seated beliefs of the late great Peter Drucker was that The business enterprise has two -- and only two -- basic functions:
One of the deep-seated beliefs of the late great Peter Drucker was that "The business enterprise has two -- and only two -- basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs." Peter Drucker - 1973. What is your understanding of Drucker's statement? What does Drucker mean by this statement?
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Introduction To Hospitality
Authors: John R Walker
6th Edition
013302430X, 9780133024302
