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One of the dimensions of the Core Societal Values is Uncertainty Avoidance. Different countries and cultures demonstrate different levels of Uncertainty Avoidance and their consumer
One of the dimensions of the Core Societal Values is Uncertainty Avoidance. Different countries and cultures demonstrate different levels of Uncertainty Avoidance and their consumer behavior is affected. Describe your Uncertainty Avoidance level and compare it to the average for the United States. Is your Uncertainty Avoidance level similar to another culture? Which one and why?
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