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One of the earlier views of marketing, established in the 1950s, is the four Ps concept of product, promotion, place, and price.Strategies are constructed by

One of the earlier views of marketing, established in the 1950s, is the four Ps concept of product, promotion, place, and price.Strategies are constructed by manipulating each P in different ways and combined into the overall strategy.

The four P's are considered tools for developing a positioning strategy. Choose a product and/or brand and explain how the organization manages each of the four P's for your chosen product. Also explain the concept of positioning

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