Question
One of the following statements is correct about the customer-holdover effect is: (1) a. When new customers created by the marketing expenditures remain customers in
One of the following statements is correct about the customer-holdover effect
is: (1)
a. When new customers created by the marketing expenditures remain customers in the succeeding periods
b. The asymmetry in sales buildup compared with sales decline
C. Sales reach a peak before settling down to steady state for which many customers try a new brand but only few become regular users.
D. Due to delays between when marketing dollars are spent and their impact.
E. A sales promotion not only attracts new customers but encourages existing customers to stock up or buy ahead
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