One of the general characteristics of a small business is that it typically sells fewer products a) to a larger customer base b) to fewer market segments c) to foreign companies d) at lower costs to government agencies Question 9 is a term used to represent the effort of companies to create customer lifetime value while seeking long-term profitability and other goals. a) Customer loyalty b) Relationship marketing c) Customer satisfaction d) Sales concept Question 10 A product is called a good if a) It is predominantly tangible b) Its price is below the market standards c) It has been standardized d) It is sold directly to the end consumers