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One of the leading developments impacting the world of digital marketing today is the widespread adoption of voice search technology, which is changing how search
One of the leading developments impacting the world of digital marketing today is the widespread adoption of voice search technology, which is changing how search marketing professionals optimise websites to rank for targeted queries and keywords. Smartphone assistants and smart speakers such as Amazon's Alexa, Apple's Siri, and Google Home have risen steeply. What digital strategies do marketers now need to consider for voice search optimization (VSO)?
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