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One of the limitations of using a portfolio analysis technique like the Growth Share Matrix by the Boston Consulting Group is that its value -

One of the limitations of using a portfolio analysis technique like the Growth Share Matrix by the Boston Consulting Group is that its value

-

laden terms such as cash cows and dog can lead to:

.

increased investments.

.

above average profitability.

.

self

-

fulfilling prophecies.

.

using externally sourced funds.

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