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One of the major activities of the City Art Museum ( CAM ) is a Neighborhood Outreach Program, which was developed both as a public
One of the major activities of the City Art Museum CAM is a Neighborhood Outreach Program, which was developed both as a public service and to market the museum and its other programs. One of the Outreach offerings, which is popular with both city and suburban residents, is the weekly Evening Lecture Series. The Series provides lectures on local art and history in various locations throughout the greater metropolitan area.
A new museum director has been hired with the goal to make the museum more selfsustaining and less reliant on donations and government grants. One of the director's first actions was to ask the museum staff to put together detailed financial information on the individual activities. The result, shown in the accompanying table, indicates that the series operates at a loss.
CITY ART MUSEUM
Neighborhood Outreach: Evening Lecture Series
For the Year Ending June
Sales revenue $
Costs
Advertising $
Lecturer fees and expenses
Operating costs staff
Space rental
Food and bevarage expenses
Allocated museum overhead
Total costs $
Net loss $
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