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One of the major activities of the City Art Museum ( CAM ) is a Neighborhood Outreach Program, which was developed both as a public

One of the major activities of the City Art Museum (CAM) is a Neighborhood Outreach Program, which was developed both as a public service and to market the museum and its other programs. One of the Outreach offerings, which is popular with both city and suburban residents, is the weekly Evening Lecture Series. The Series provides lectures on local art and history in various locations throughout the greater metropolitan area.
A new museum director has been hired with the goal to make the museum more self-sustaining and less reliant on donations and government grants. One of the director's first actions was to ask the museum staff to put together detailed financial information on the individual activities. The result, shown in the accompanying table, indicates that the series operates at a loss.
CITY ART MUSEUM
Neighborhood Outreach: Evening Lecture Series
For the Year Ending June 30
Sales revenue $ 386,600
Costs
Advertising $ 15,300
Lecturer fees and expenses 198,000
Operating costs (staff)26,600
Space rental 12,300
Food and bevarage expenses 25,300
Allocated museum overhead 146,000
Total costs $ 423,500
Net loss $ (36,900)

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