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One of the major problems with perceptual mapping is that: they are seldom used by managers to make decisions they are static and do not

One of the major problems with perceptual mapping is that:

  • they are seldom used by managers to make decisions
  • they are static and do not represent the evolution of brands and segments well
  • they are not good at presenting brands
  • they are too complicated
  • non of the options listed are potential problems

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