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One of the major problems with perceptual mapping is that: they are seldom used by managers to make decisions they are static and do not
One of the major problems with perceptual mapping is that:
- they are seldom used by managers to make decisions
- they are static and do not represent the evolution of brands and segments well
- they are not good at presenting brands
- they are too complicated
- non of the options listed are potential problems
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