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One of the most important measures of company performance is market shareMarket share is defined as the company's sales ( in units or dollars )

One of the most important measures of company performance is market shareMarket share is defined as the company's sales (in units or dollars) divided by the total sales (in units or dollars) of the marketElizabeth is a small business owner who is trying to determine how well she is doing in the marketHer handmade jewellery store sold 80 pieces of jewellery last month with total sales of $8,800 She knows there are two main competitors in her local market. One competitor is about the same size as her business but sells less expensive jewellery, while one is considerably bigger with more staff and in a better location for walk-in traffic, but also sells less expensive items. She estimates sales of the similar store were 80 pieces, but total sales were $4,400 for the month since the prices are lower in that store. The larger competitor she estimated sold 850 pieces of jewellery and had sales for the month of $46,750She also knows there is a store that is a little outside her market that sells inexpensive jewellery along with other merchandise. That store she estimates sells about 1,100 items a month and has sales of about $44,000. The information is summarized in the table : Units Dollars Elizabeth 80 $8,800 Similar Store 80 $ 4,400 Larger Store 850 $46,750 Outside Store1.100 $ 44,000 Total Sales w/Outside Store1,010$59.950 SUPPORT Total Sales Including Outside Store2,110 $ 103,950 Elizabeth market share w/o Outside. What is her market share? (Round answers to 2 decimal places, 15.25% Units Dollars Elizabeth808,800 Similar Store 80 $ 4,400 Larger Store 850 $ 46,750 Outside Store 1.100$ 44,000 Total Sales w/o Outside Store1,010 $59.950 Total Sales including Outside Store2,110 $ 103,950 Elizabeth market share w/o Outside %% Elizabeth market share with Outside %%

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