One of the most important metrics for a Hotel business is increasing active users to increase our bookings.

Let's say that our hotel's conversion rate is 5% and that we have 1,000,000 MAUs (Monthly Active Users).

We define conversion rate as total hotel bookings divided by the number of users shopping for hotels. We want to improve the top of the funnel by increasing our MAUs! Let's say an improvement has been discovered to increase MAUs, can you quantify the potential revenue impact or value of this change?

You'll need to make some assumptions. For example, you can assume the average transaction value is $300, and the business earns $30 for each transaction.