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One of the objectives of CRM software is to capture data about every contact the company has with a customer and to store it in
One of the objectives of CRM software is to capture data about every contact the company has with a customer and to store it in the CRM system. Some companies are starting to look at Facebook as a source of contact information or additional information about their customers. Do you think customers should be concerned with this practice? Why or why not? From your point of view what are the advantages that Facebook information may offer to enhance a CRM software or does a CRM software offer enough advantages?
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