One of the options for moving forward is a structured approach, setting another portfolio of 10-year goals around safety,energy efficiency,product sustainability,and other sustainability-related metrics.Let's start to hash out this option, what are the pros and cons of this approach?

The other option at the end of the case is to take a principles approach,communicating Dow's vision to solve world problems relating to the fourmegatrends, without formal targets or metrics. What are the pros and cons of this approach?

At the end of the case, Neil Hawkins is considering two options: either to set another portfolio of 10-year goals around safety, energy efficiency, product sustainability, and other sustainability-related metrics, or to take a principles-based approach that would communicate the vision of the company to solve world problems relating to the fourmegatrends, but would not set formal targets or metrics. Which of these two options isthe best way to spur innovation that matters on a global scale at Dowand build a better company? Take a stance and support the answer.